Strikeforce has come to terms with Los Angeles-based Shine International for global distribution of its video catalog. According to the company’s website, Shine International is the sales and distribution arm of the Shine Group, a British television production and distribution firm.
“Mixed martial arts is quickly becoming one of the most dynamic and popular sports in the world. The Strikeforce brand already represents the absolute best of this business domestically, and Shine International is thrilled to help them extend their brand internationally,” said Chris Grant, President of Shine International, in today’s press release.
The deal includes 30 episodes of previously recorded fights as well as live fights through Feb. 2012. International television deals should provide significant additional revenue for the promotion, which is rapidly expanding its fighter roster as well as the schedule and scope of its events.